Manifesto

The term "you doing too much" is a grammatically incorrect phrase used to identify a person, place or thing, that is doing exactly that; the act of “doing too much” or more then they can handle. These actions can be simple as someone dressed inappropriately to political views.

Tuesday, October 12, 2010

Justin Bieber is coming out with a line of ....nail polish?





Musicians and rappers have put their names on almost everything. Anything from Chopper City’s (Diddy’s Making the Band 2) potato chips to Nelly’s workout DVDs. Branding gives an artist an opportunity to capitalize financially on their name and fame.

Teen superstar and internet sensation, Justin Bieber has officially stepped out the box with his branding. Mr. Bieber is reportedly coming out with a new line of nail polish.. I know, I know, take a second and let it sink in. The nail polish line is a collaboration with Nicole by OPI. The line will have 14 colors, each color will be named after his songs off his album, and will be sold at Walmart. Part of the nail polish line will be released in December 2010. I know ya’ll can’t wait!!

A sixteen year old male singer marketing a nail polish line? Although he gets a “You doing too much,” I can only see this as being profitable primarily because Bieber’s fan base is young females.
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1 comment:

  1. Kim {The Stylish Life}October 13, 2010 at 8:52 AM

    Yeah I'll pass on this. OPI & Nicole by OPI are among my favorite nail polish brands but I really don't get it since neither line is marketed to the tween demographic. Whatever works...

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